Banffshire Coast Tourism Programme

Managed by:

Scottish Enterprise

Project Description

The project aims to support and develop the rural economy in the Banffshire coastal area through delivery of a three year Banffshire Coast Tourism Programme which will encourage tourist service businesses to work collaboratively to stimulate growth of the tourist industry in north Aberdeenshire.

A Project Manager will be employed to take forward and develop the Banff Coast Tourism Partnership strategy, vision and action plan through the delivery of workshops and seminars to the tourism industry.  The Project Manager will also develop a website, marketing plan and events guide and carry out research into the potential for further development of Banff Marina.

Quote from Participating Organisation

Neil Fraser, Project Manager, Scottish Enterprise

“Scottish Enterprise is delighted that LEADER funding has been secured as part of the ongoing development of the Banffshire Coast Tourism offering.  The project has been scoped following the development of a three year strategy by local tourism businesses and funds will increase the capacity of the Banffshire Coast Tourism Partnership, building on the strong relationship that already exists between SE and the rural tourism sector on the Banffshire coast.  It is expected that in addition to a dedicated project management resource the funding will contribute towards the development of additional quality products, services and accommodation adding to the growth of the tourism economy in the area.”